Greg Edmunds Motor Factors
The client wanted an image that evoked motor racing and classic car culture that would give his auto spares business a professional look.
Clever use of negative space forms the initials G and E in a logo that is reminiscent of the MG marque whilst the silver background pattern, a reference to the chequered flag, is used as a decorative motif.
The identity was implemented onto the client’s stationery, livery and signage.
